Member Lifetime Value Intelligence

Decision Pipeline • 45,280 Members • $849M Total CLV

Average CLV
$18,750
Target: $20,000
Retention Rate
92.5%
Target: 94%
High Value %
10.0%
4,528 members
At-Risk CLV
$136M
Critical + High risk
Premium
$67,500
4,528 members
High Value
$32,400
6,792 members
Core
$18,900
11,320 members
Emerging
$9,800
11,320 members
Transactional
$3,200
11,320 members

CLV Actions Required

Key Insights

WARNING
Critical Churn Risk Alert — 2,264 members at critical risk
ATTENTION
Revenue Concentration High — Top 10% = 68.5% of CLV
WARNING
Product Penetration Gap — 2.4 vs 3.2 benchmark
POSITIVE
Strong CLV Growth — +5.3% over 6 months

CLV by Segment

Average lifetime value per segment

Value Driver Contribution

Factors contributing to CLV

Churn Risk Distribution

Members by risk level

CLV Trend

Average CLV and retention over time

Value Driver Gap Analysis

DriverContributionCurrentBenchmarkGap